This is what the future of digital television looks like — различия между версиями

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(This is what the future of digital television looks like)
 
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Текущая версия на 22:55, 13 сентября 2019

In case you are fascinated by the media industry, this short article is suitable for you.

Up until the start of the 21st century, broadcast television used to be the top home entertainment medium. Today, however, a lot of people are wondering about the future of broadcasted TV. With the introduction of numerous over-the-top channels (OTT) providing video content on-demand has transformed the way the industry operates. Telecommunication entrepreneurs such as Richard Li have successfully invested in the provision of such video services, in order to offer customers an integrated viewing experience across multiple digital platforms. OTT services provide viewers with access to movies or television programs by transmitting media straight through the Internet. For customers, the primary benefit of these new providers is that they are less expensive compared to the standard cable and satellite TV sets. Additionally, OTT companies offer customers better possibilities for customisation, enabling them to pick from a wide variety of entertainment and local news content. No matter if you are travelling to the office or sitting in a coffee shop, nowadays, you can stream your preferred media content from any location. The only prerequisite for a satisfactory viewing experience is to have a good connection to the internet.

The introduction of data analytics about audiences’ viewing behaviours is promising to transform the future of media and entertainment. Today, more and more media companies rely on data to assess whether a program has been well-receivedand to identify the most profitable advertising techniques. Threatened by the digital companies, programming networks are now realizing the need to better understand the changing consumer behavior. Large TV corporations, like the one created by Strauss Zelnick, depend on third parties to gather and analyse viewers' data. This important information is used to target audiences with relevant advertising messages.

Today, the increased number of cord-cutters has jeopardized the future of TV broadcasting. This term refers to people who are cancelling their subscription to cable or satellite television services and switching to online streaming services. Numerous digital video providers, like the one operated by Warren Schlichting, have been created as a supplement to bigger subscription-based online services. The service provides customers with a wide selection of cable channels that could be streamed through smart electronic devices. The idea behind the company is that clients who have stopped paying for cable TV services could still watch live television stations but at a fraction of the price. The price of such additional services is dependent on the range of channels they offer. The consumer can choose how much to pay depending on the type of content they would like to watch. Such services are indicative of what the future of internet television holds- greater possibilities for personalisation, combined with more flexible prices to fit the preferences of customers from all These are the recent developments redefining the future of broadcast TV backgrounds.